A trailer for season 3 of Starz’ and Amazon Prime Video’s American Gods has been released, just over a month before the show returns on January 10 in the US and January 11 elsewhere in the world.

Destiny waits for no god, reads the tagline. Shadow angrily pushes this apparent destiny away, and settles in the idyllic snowy town of Lakeside, Wisconsin — to make his own path, guided by the gods of his black ancestors, the Orishas. However, he’ll soon discover that this town’s still waters run deep, and dark, and bloody, and that you don’t get to simply reject being a god. The only choice — and a choice you have to make — is what kind of god you’re going to be.

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