X-Files star Gillian Anderson will play Media in Starz’ adaptation of Neil Gaiman’s American Gods.

According to Starz, “Media is the mouthpiece for the New Gods, functioning as their public face and sales representative, by taking the form of various iconic celebrities. She lives off the attention and worship that people give to screens-to their laptops, their TVs, to their iPhones in their hands while they watch their TVs. Ever the perky spokesperson, and always in control, she spins stories in whatever direction best suits her.”

The series is currently shooting in Canada.