The producers of Syfy’s Stephen King-based show Haven have created a seven-episode arc that will see newspaper owners Vince and Dave’s Twitter messages interact with events in the TV show.

Syfy explains that “Vince (Richard Donat) and Dave (John Dunsworth), who run the newspaper in Haven, join Twitter as newcomers to the medium. Viewers who follow their characters (@VinceHaven, @DaveHaven) will see them interact with a mysterious Twitter user (@ColdInHaven) who knows more about Haven – and Vince and Dave – than anyone should.”

Executive producer Lloyd Segan noted that “Although Twitter has been featured in TV shows before, this is the first time a storyline from a television series has been fully integrated with the popular online service. The story has been created in such a way that viewers who don’t follow the Twitter plot can still enjoy the show. For those that do, there will be a special meaning to events in Haven during these seven episodes.”

“The Haven writers and producers have done an amazing job of crafting a story line that seamlessly moves between the TV show and Twitter,” Syfy Digital General Manager Craig Engler added. “Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing. If you watch Haven and use Twitter, you’re in for a real treat.”

It’s not yet been revealed whether the messages will be retweeted for UK audiences when the second season begins transmission over here later in the year.